What platform to choose?The best option is to embrace all the possible options enlarging the audience reach, but not everyone can afford this investment and have to choose the best possible platform depending on the purposes, functionality, and target audience. A web application can be the most appropriate solution for business work optimization, internal processes automation, and staff interaction. When it comes to the customer relationships, a mobile application will be the most engaging option. Usually, businesses choose between Android and Apple device. And here it depends on the target audience. For instance, people with higher income usually prefer iOS devices. But Android platform is common in the middle class and embrace 80% of the mobile market share. iOS is widely spread in the USA, West Europe and Japan, while Android dominate in all other parts of the world.
Which platform costs less to developThere is an opinion that Android development takes more time to get developed and hence costs more. This point of view is based on the facts that Android has a larger variety of the devices with different screens. Building software for several devices, developers should make sure that it performs and looks well on each of them adjusting its design to each screen size and resolution. That is why it takes a lot of time to ensure bug-free user experience. Besides, Android is an open-source operating system which lets brand, such as Samsung, make changes in its code. These changes lead to challenges in writing a code for a mobile app so that it fitted all the devices considering changes made by brands. That is why companies have a tendency to realise iOS-first app and then expand to Android platform. Nevertheless, Java developers say that Android has improved in the last few years, and developers who work with both of these platforms don’t see the significant difference between them. The costs for the development for both platforms got a lot closer, with slightly higher costs in the Android case. Development for two platforms simultaneously will almost double the expenses.
Features setTechnical specifications of the program are the biggest factor that impacts on how much does an app cost to develop. Apps are becoming more dynamic pushing the boundaries of what can be created. People usually distinguish Table/List, Utility/Productivity, Database, Social Networking, Entertainment, Publishing, Education, Lifestyle apps and Games. The simplicity of the app depends on its functionality. They can present users the information, like in the case of the Table apps, or can store and manage a large volume of real-time data backed up with web service like Database apps. Finally, they can require APIs integration utilizing devices capabilities and provide geolocation, social media, camera and any other functionality. Every program’s feature will bring a corresponding cost. Even simple functionality may cost a lot due to difficulties related to its implementation, while some complex features can surprise you with their affordability. To find the cost of a particular features set in combination with the employed platforms you can ask a project quote from multiple developers. This procedure, as well as the IT consulting, are usually free in the reputable software development companies.
Design requirementsCustom design is as important as app functionality. A catchy icon, appealing user interface, pleasant visual elements - all these elements attract users attention making them want the app more. To engage users, you will need a lot of interactive elements and design features that entice users. But a unique and stunning design from designers with eye-catching portfolio comes at a cost. Here, you should prioritize according to your needs whether you need a high-end design or average will be fine. This conclusion should be made based on the target audience and the project budget. If you target a design-sensitive audience, then you should probably lower the expectations on the functionality. If your aim is to build a business-driven app for the UX- or info-driven audience make sure that the design is competitive with the market standard.